The Festivals of Chinese Ethnic Minority Groups

This project is a major part of my Graphic Design degree. Due to Covid-19's origin in China, Western media has often portrayed China negatively, leading to discrimination against Chinese people.
As a Chinese person living in a Western country, I want to use my designs to improve relationships between Western citizens and Chinese people, showing that discrimination based on media portrayals is unfair.
China has 56 ethnic groups, with 92% of the population being Han, making the other 55 groups minorities. In this project, I will focus on the festivals of three significant ethnic minorities, highlighting their clothing, customs, food, and musical instruments to create a visual language.
The festivals that I want to focus on are:
1.彝族的火把节 – the Torch Festival from Yi Nation 
2.傣族的泼水节 – the Water-Sprinkling Festival from Dai Nation
3.壮族三月三民谣节 – the Third of March Folk Festival from the Zhuang Nation
This is the full design outcome of this project. Which includes Billboard Poster Designs, Banner designs, Booklet Designs and postage Stamp Designs. I have learned so much from this project and I have expanded my vision of the design industry and creativity. It was truly a meaningful and inspirational journey.     

The Torch Festival, Third of March Folk Festival and The Water Splashing Festival's Poster Designs Collection

The Torch Festival, Third of March Folk Festival and The Water Splashing Festival's Chinese Billboard Designs

The Torch Festival, Third of March Folk Festival and The Water Splashing Festival's English Billboard Designs

The Torch Festival (Yi Ethnic Group) Chinese Version Billboard Design
The Torch Festival (Yi Ethnic Group) Chinese Version Billboard Design
The Torch Festival (Yi Ethnic Group) English Version Billboard Design
The Torch Festival (Yi Ethnic Group) English Version Billboard Design
Third of March Folk Festival (Zhuang Ethnic Group) Chinese Version Billboard Design
Third of March Folk Festival (Zhuang Ethnic Group) Chinese Version Billboard Design
Third of March Folk Festival (Zhuang Ethnic Group) English Version Billboard Design
Third of March Folk Festival (Zhuang Ethnic Group) English Version Billboard Design
The Water Splashing Festival (Dai Ethnic Group) Chinese and English Version Billboard Design
The Water Splashing Festival (Dai Ethnic Group) Chinese and English Version Billboard Design

The Torch Festival, Third of March Folk Festival and The Water Splashing Festival's Chinese Banner Designs

The Torch Festival, Third of March Folk Festival and The Water Splashing Festival's English Banner Designs

The Torch Festival Chinese and English Version Banner Design
The Torch Festival Chinese and English Version Banner Design
The Torch Festival Chinese and English Version Banner Design
The Torch Festival Chinese and English Version Banner Design
Third of March Folk Festival Chinese and English Version Banner Design
Third of March Folk Festival Chinese and English Version Banner Design
Third of March Folk Festival Chinese Version Banner Design
Third of March Folk Festival Chinese Version Banner Design
The Water Splashing Festival Chinese Version Banner Design
The Water Splashing Festival Chinese Version Banner Design
The Water Splashing Festival English Version Banner Design
The Water Splashing Festival English Version Banner Design

Yi, Zhuang and Dai Ethnic Minority Groups' Booklet Cover Designs

Yi, Zhuang and Dai Ethnic Minority Groups' Booklet Designs

The Torch Festival and The Yi Ethnic Minority Group Booklet Design
Yi Ethnic Group Booklet Design
Yi Ethnic Group Booklet Design
Yi Ethnic Group Booklet Design
Yi Ethnic Group Booklet Design
Yi Ethnic Group's Introduction Spread Design
Yi Ethnic Group's Introduction Spread Design
Yi Ethnic Group's Introduction Spread Design
Yi Ethnic Group's Introduction Spread Design
Yi Ethnic Group's The Torch Festival's Spread Design
Yi Ethnic Group's The Torch Festival's Spread Design
Yi Ethnic Group's Costume Culture Spread Design
Yi Ethnic Group's Costume Culture Spread Design

Yi Ethnic Group's Costume Culture Spread Design

Third of March Folk Festival and The Zhuang Ethnic Minority Group Booklet Design
Zhuang Ethnic Minority Groups' Booklet Cover Design
Zhuang Ethnic Minority Groups' Booklet Cover Design
Zhuang Ethnic Minority Groups' Booklet Cover Design
Zhuang Ethnic Minority Groups' Booklet Cover Design
Zhuang Ethnic Group's Introduction Spread Design
Zhuang Ethnic Group's Introduction Spread Design
Zhuang Ethnic Group's The Third of March Festival Spread Design
Zhuang Ethnic Group's The Third of March Festival Spread Design
Zhuang Ethnic Group's The Third of March Festival Spread Design
Zhuang Ethnic Group's The Third of March Festival Spread Design
Zhuang Ethnic Group's Zhuang Jin (handcrafted patterns) Spread Design
Zhuang Ethnic Group's Zhuang Jin (handcrafted patterns) Spread Design

Zhuang Ethnic Group's Zhuang Jin (handcrafted patterns) Spread Design

The Water Splashing Festival and The Dai Ethnic Minority Group Booklet Design
Dai Ethnic Minority Group's Booklet Design
Dai Ethnic Minority Group's Booklet Design
Dai Ethnic Minority Group's Booklet Design
Dai Ethnic Minority Group's Booklet Design
Dai Ethnic Group's Introduction Spread Design
Dai Ethnic Group's Introduction Spread Design
Dai Ethnic Group's The Water Splashing Festival Spread Design
Dai Ethnic Group's The Water Splashing Festival Spread Design
Dai Ethnic Group's The Water Splashing Festival Spread Design
Dai Ethnic Group's The Water Splashing Festival Spread Design
Dai Ethnic Group's Peacock Dance Spread Design
Dai Ethnic Group's Peacock Dance Spread Design

Dai Ethnic Group's The Water Splashing Festival Spread Design

Dai Ethnic Group's Peacock Dance Spread Design

Yi Ethnic Group Stamp Design
Yi Ethnic Group Stamp Design
Zhuang Ethnic Group Stamp Design
Zhuang Ethnic Group Stamp Design
Dai Ethnic Group Stamp Design
Dai Ethnic Group Stamp Design
Dai Ethnic Group's Peacock Dance Billboard Design
Dai Ethnic Group's Peacock Dance Billboard Design
Yi Ethnic Group's Costume Culture Billboard Design
Yi Ethnic Group's Costume Culture Billboard Design

Zhuang Ethnic Group's Zhuangjin (handcrafted patterns) Billboard Design

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