PreActiv is a start-up health and care company that’s targeting people who are going to have major surgery, especially those aged 50 or above.
During my time at PreActiv, I was responsible for shaping and maintaining the company's brand identity and excelled in various design areas (logo design, social media advertising design, UI design, web design, publication design, and animation production). My design work received unanimous recognition from clients and the team, significantly enhancing the company's market performance and user experience.
Brand Identity and Website Design
I independently designed their brand identity and initial platform. I was then responsible for updating and maintaining the brand identity, ensuring consistency, staying on trend, and enhancing user experience.
Promotional Designs
In charged for creating social media promotional images and motion graphics for various marketing campaigns.
Boosting PreActiv’s online presence and user engagement.
Product Design: Animated COurses
I designed a series of breathing animations and animated exercise instruction. Below are some of the outcomes.
Shape breathing animation for exercise course
Bubble breathing animation for exercise course
Example of animated posture instructions
E-book and Publication Designs
Independently designed a visually appealing e-book, and various publication assets that included content layout, infographic design, and cover design. After its release, the e-book received very positive feedback and download rates, successfully attracting a large number of new user registrations.
