PreActiv
As an start-up health and care company, PreActiv is an innovative platform that optimises patients before surgery, using technology to create individualised prehabilitation programmes.
At PreActiv, I played a key role in shaping the brand’s visual identity and digital presence. I led the end-to-end design of the company's branding, website, and marketing materials, ensuring consistency and impact across all platforms.
Brand Identity and Website Design
The brand identity embodies PreActiv's core mission of enhancing elderly health through proactive and dynamic care. The logo features navy and orange, symbolizing the reliability of its healthcare team and the energetic approach they bring to their clients' well-being. Dashes and dots within the design represent movement and exercise, reinforcing the company's focus on active aging.
The overall branding exudes a friendly, trustworthy, and vibrant feel, reflecting PreActiv’s commitment to empowering seniors with a healthier and more active lifestyle.
Marketing materials
In charged for creating social media promotional images and motion graphics for various marketing campaigns.
Successfully boosted PreActiv’s online presence and user engagement.
Motion graphic for surgery statistic
Motion graphic for International Women's Day
Animated opening for marketing materials
Product Design: Course animation
Designed a series of breathing animations and animated exercise instruction.
Through extensive research and collaboration with the team, I successfully delivered engaging and medically accurate visuals that received positive user feedback and contributed to PreActiv’s market growth.
Shape breathing animation for exercise course
Bubble breathing animation for exercise course
Example of animated posture instructions
E-book and editorial Designs
Independently designed a visually appealing e-book, and various publication assets that included content layout, infographic design, and cover design. After its release, the e-book received very positive feedback and download rates, successfully attracting a large number of new user registrations.
